As we have long said, behavioral sciences are the key to unlocking better decision making, from study halls to the halls of power. This week, the White House echoed our view via an Executive Order outlining that behavioral insights be used to better serve the American people. What began as a nudge, is now a full-on push.

Ethical Systems praises this initiative as a major step towards not only making behavioral science more widespread but also in advancing the incorporation of ethical system design in business. When businesses adopt these systems, research shows their employees are happier, more productive and, as a result, the business is more profitable.