Ethical Systems CEO Azish Filabi, was interviewed in a far-reaching discussion with Hal Conick published on Marketing News, a publication of the American Marketing Association.

In the piece, which covers both the components and traits of an ethical leader as well as how to make ethics front and center in the hiring process and how marketers can be more ethical, Azish connects research with practice, helping identify academic reference points to confirm potential, and profitable, strategies.