Framing is not just how you present a painting. Framing helps to communicate the type of art, it complements subject matter, and it influences how the viewer perceives the image. Framing also matters when it comes to business, and the language we use can deeply affect both the rules we follow and those we are willing to break.

While business has its own lexicon, a new piece in Ethisphere by Scott Killingsworth, Senior Counsel with Bryan Cave LLP in Atlanta, illustrates that when we couch the business of business in terms of war and gamification, we prime the pump for pernicious results.