Interview with Beverly Kracher, Robert B. Daugherty Chair and Professor in Business Ethics & Society and CEO / Executive Director of the Business Ethics Alliance in Omaha, NE

What are your main areas of research/work at Creighton University?

First, let me tell you what I’d like to do. Before I retire or die, I’d like to collaborate with musicians to create a set of positive business ethics jingles that stick in our brains as much as the Oscar Mayer Baloney song (of course, since Oscar Mayer doesn’t resonate with everyone, we’d need to identify the jingles for each part of the world).

However, I haven’t found the musicians who want to work on this project yet. So, recently I have spent my time on city-level business ethics as Executive Director/CEO of the Business Ethics Alliance.