bounded awareness

The Power of Noticing: What the Best Leaders See

The Power of Noticing: What the Best Leaders See  

By Max H. Bazerman

Simon and Schuster (2014)

Summarized by Bryan Turner


What if you had the ability to make better decisions and all you had to do was to make slight adjustments in how you analyze issues?  Well, this ability (noticing) exists, and The Power of Noticing: What the Best Leaders See shows you how to cultivate it.

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Featured Expert of the Month: Max Bazerman

Interview with Professor and Author Max Bazerman 

What is the main research themes for which you are known?

I believe that I am best known to different groups of scholars for different chunks of work. 

Perhaps the research of mine that other scholars first noticed was my integration of the field of behavioral decision research (aka behavioral economics, behavioral insights, etc.) for a managerial audience. Many leading scholars had their first exposure to the field by reading my book Judgment in Managerial Decision Making (now in its 8th edition, with Don Moore). I published the first edition in 1986, when business schools were not yet paying attention to the revolution created by the insights of Kahneman and Tversky.

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