The Power of Noticing

Featured Expert of the Month: Max Bazerman

Interview with Professor and Author Max Bazerman 

What is the main research themes for which you are known?

I believe that I am best known to different groups of scholars for different chunks of work. 

Perhaps the research of mine that other scholars first noticed was my integration of the field of behavioral decision research (aka behavioral economics, behavioral insights, etc.) for a managerial audience. Many leading scholars had their first exposure to the field by reading my book Judgment in Managerial Decision Making (now in its 8th edition, with Don Moore). I published the first edition in 1986, when business schools were not yet paying attention to the revolution created by the insights of Kahneman and Tversky.

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