INTRODUCTION
On this page you’ll find research on how reputational concerns can cause individuals and companies to behave more ethically and resist short-term temptations.
CONTENTS
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A) Failures
B) Successes
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Books
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Articles
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Relevant Images and Videos
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This page is edited by ____. Other researchers may have contributed content.
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Miscellaneous Links & References
- Note the argument by Macey (2012) in The Death of Corporate Reputation, that a good reputation used to be profitable, but that nowadays in many sectors (especially Wall Street) the system is so corrupt that reputation no longer pays.
- Haberstroh, Orth, Hoffmann & Brunk (2015). Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model: “This research examines the proposition that consumers dissociate judgments of morality from judgments of performance to justify purchasing from companies deemed to act immorally… The results of the replication generally support the original findings, in particular, under conditions of higher product involvement, a theoretical extension.”